Logos are a combination of symbols or designs that together, help to identify a brand. But more than face value, logos can help others understand what you do, what you value, and who you are. Here's the anatomy of my new logo:
Delta, the 4th letter in the Greek alphabet, is depicted as a triangle. Delta in mathematics symbolizes the difference, or change, in a certain quantity. I hope my clients see a difference in their social media metrics after working with me.
Second, I've always been fascinated by the theory of triangulation psychology, whereby one person will not communicate with another unless a third person is present to relay their message, thus forming a triangle. In some ways this serves as a powerful metaphor for the work carried out on social media. Social media has broken down the barriers of communication between companies, brands and consumers, just as it has facilitated increased interactions between celebrities and their fans. The accessibility associated with social media is unprecedented, but what we've also seen is that with great power comes great responsibility.
Finally, if there's anything I've walked away with from working with behaviour change campaigns is that they succeed on the premise of being able to bring participants along a continuum of engagement. First, to inspire change, second, to peak the curiosity of participants to seek more information, and finally, to empower people to embrace behaviour change. Ultimately, the sustainability of any social media platform depends on a client's understanding of their brand, the platforms available to them, and their ability to connect with their audience. These are the changes that I strive to create, and in doing so, I'd like to make social media less scary for clients.
2. DOT DOT DOT
Am I Swedish? Nö. But chances are, if you own a smart phone or a social media account, you've seen the "dancing dot dot dot" when you reply to someone, or someone is replying to you. It's the act of actively participating in, and creating dialogue.
3. MY INITIALS
While I'm not a General Practitioner, I do consider myself a Jane of All Trades. I do a little bit of everything. I'm curious about learning new things, and have an appetite to continually improve and upgrade my skills. Like a GP, I'll look at issues holistically and diagnose accordingly. And if I can't fix it, I'll refer you to a specialist.
And that, my friends - is the anatomy of my logo.